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The Effect of an App Store Feature

So, with almost 2500 downloads you are no. 128, and just 2k more gets you to no. 4. Wow. When you look at this, it’s not really that much top-heavy as I thought. It seems that with decent media exposure you can get pretty consistent number of downloads and chart ranking.

Aleksandar Vacić’s new app, Run 5k, was featured by Apple, and he posted detailed numbers about the effect of Apple’s feature. It’s easy to guess that an Apple promotion on the front page of the App Store may help with downloads, but Aleksandar has actual numbers, and it’s interesting to look at his graphs to observe the effect over time.