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Redesigning Twitter Profiles

Over at the Twitter blog, Sana Rao has an interesting post on the design process of Twitter profiles for mobile devices and desktop. Some fascinating numbers:

On web we saw a 6x increase in the number of Tweet impressions from logged-out visitors browsing profiles and a 2x increase in the number of logged-out visitors who saw an impression of the profiles.

On iOS, the most remarkable change was a 38% increase in people visiting the new profiles and a massive 6x increase in users visiting the media timeline. Similarly, on Android we saw a 128% increase in people visiting profiles and over 2x increase in people visiting and scrolling on the media timeline.

I like Twitter profiles on the iPhone. The profile view (and many other features) could use some love on the iPad, though.