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iOS 8 and Normal Users

I love this post idea by Karan Varindani:

It’s been reported that iOS 8’s adoption has stagnated just two and a half weeks after launch and I’ve been wondering why, so I reached out to a friend who’s pretty much the quintessential normal user and asked for unbiased feedback on iOS 8. To be precise: “What you thought before updating, how quickly you decided to update, what you’ve noticed since, the things you like and don’t like about it, etc.” Here’s the original transcript, followed by my notes.

Note that “normal” isn’t used pejoratively – it simply indicates the way that people who don’t obsess about apps and workflows actually use their devices on a daily basis.

This is a great perspective and Karan’s friend makes some excellent points. Read the transcript, because that’s how most people see iOS 8. No mention of extensions right away, but instead a rumor (Touch ID on a per-app basis); too much free storage required to upgrade; positive comments about the new Messages app; confusion about Recent Contacts and Recently Deleted photos being turned on by default.

I’ve been asked the “So what’s new in iOS 8?” question by friends dozens of times. Most of them couldn’t upgrade immediately due to storage issues and they all asked me about stability and bugs (“Is it like last year?”, they all ask). Some of them know about custom keyboards (“Yes, like the Samsung Galaxy”) and they think widgets are cool but they don’t have many third-party apps that offer them. They have no idea whatsoever about action extensions and Handoff. They all note that audio clips in the Messages app have been “copied” by WhatsApp but they won’t stop using WhatsApp because “it’s faster and works everywhere”.

Make no mistake – they aren’t wrong and they aren’t dumb. They use their iPhones and iPads every day like millions of other people do. iOS 8 is a fantastic upgrade for people who work on iPhones and iPads with lots of productivity apps, but Apple needs to pay attention to the perception most people have of their software.