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Ken Segall writes about Apple’s commitment to the professional market and how they’re resetting expectations.
In FCP7, the controls are rich and deep. As a consequence, getting proficient with the app is a serious undertaking.
FCPX is very powerful, but less daunting and more seductive — streamlining and automating some of its advanced capabilities.
For a lot of pros, this represents a dumbing down of FCP. In this way of thinking, FCP is evolving into “iMovie Pro.”
But one must be careful to separate two very different issues. First, there is the feature set of the app itself. Then there’s the bigger issue of where video editing is headed. Clearly Apple would like to rethink the fundamentals and build something better.
As a result, Apple does lose some customers. (Some of whom are rather loud about it.) But it keeps a core group of pros happy by pushing the boundaries. At the same time, it invites a larger audience of high-end consumers who can suddenly understand, enjoy and benefit from the app.