From the Google blog:

We’ve been helping users discover relevant content from Android apps in Google search results for a while now. Starting today, we’re bringing App Indexing to iOS apps as well. This means users on both Android and iOS will be able to open mobile app content straight from Google Search.

App Indexing is Google’s effort to bridge the gap between mobile search results (where they make money) and native apps (where they don’t make money – unless the developer uses Google ads) by deep-linking web content to specific sections in apps. The technology has been available on Android for a while, and it’s rolling out with a “limited released” to initial partners on iOS in the coming apps.

While I doubt that Google will ever be able to implement the install-continue experience with Google Play and search results found on Android, App Indexing on iOS is interesting. I wonder if the company will show demos of this at the I/O keynote tomorrow.