Widely rumored for the past several months, Google today announced YouTube Music Key, a premium service that, starting at $7.99/month, will offer ad-free videos, the ability to keep listening to videos as music in the background, offline downloads, and access to Google Play Music (the new name for Google Play Music All Access).

From the YouTube blog:

Thanks to your music videos, remixes, covers, and more, you’ve made YouTube the biggest music service on the planet. To turn YouTube into your perfect music service, we’re launching YouTube Music Key as a beta with our biggest music fans first, and then we’ll bring YouTube Music Key to the whole world together. So, if you see an invite in your app or email, try it out for six months for free.

YouTube Music Key follows a plan to revamp YouTube’s entire music strategy with a new dedicated section:

Starting today, you’ll see a new home just for music on your YouTube app for Android, iOS and on YouTube.com that shows your favorite music videos, recommended music playlists based on what you’re into and playlists of trending music across YouTube. You can find a playlist to perfectly fit your mood, whether that’s a morning motivators playlist or Boyce Avenue YouTube Mix. Check out the newest songs from channels you subscribe to, like FKA twigs or Childish Gambino. Or quickly find the songs you’ve played over and over and over again.

The YouTube Music Key beta will start rolling out next week, and it appears that current Google Music All Access subscribers will get access to it immediately.

I’m interested in Google’s plans with YouTube because the service has what other music streaming services have always lacked: a huge catalogue of videos from artists that go beyond albums and singles. As someone who regularly watches concert videos and demo recordings on YouTube, I’m curious to see how an ad-free experience with web and iOS access could improve content that I can’t get anywhere else.