Casey Johnston of Ars Technica investigates clones on Apple’s App Store, how they’ve affected businesses like A Beautiful Mess by copying and marketing ripoff apps, and how they’re doing it.

The app had only been out three months, and already the creators of A Beautiful Mess were scrambling to deal with a big problem: clones, copycats, and rip-offs, as many as seven of them, crowding the search results in the App Store. The clones appeared to be legitimate, affiliated versions, yet as all the developers knew, they were anything but. The CEO of the company that created the original A Beautiful Mess called them “infuriating.”