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Behind The Sales Numbers Of Badland

Brandon Sheffield, writing for Gamasutra:

Frogmind was founded in 2012, by two developers from Trials developer RedLynx. In 2013, they released their first game, Badland, and immediately got 100,000 downloads at $3.99, which was great, but sales took a nose dive after the first weekend, going down to 1,000 downloads per day, and eventually less.

Badland is a fantastic iOS game that’s truly built with touch controls in mind. In Frogmind’s GDC session, CEO Johannes Vourinen shared some interesting numbers that iOS game developers thinking about other platforms (Google Play Store, Amazon Appstore) should take a look at.

Also interesting is his report on temporary sales and Apple’s “Free App of the Week” initiative (which Badland participated in, although during the special App Store anniversary week) – because the game is typically a paid download with no In-App Purchases, the result after the promotion wasn’t what most people think it is.