Studio Neat’s Dan Provost writes about how they integrated Apple Pay in the latest version of their iPhone app, Slow Fast Slow:

Integrating Apple Pay into the app wasn’t too difficult, but it wasn’t trivial, either. In a future post we will dive into the nuts and bolts of how we implemented Apple Pay. As far as we know, we are the first “indie” company to utilize it in an app.

We are excited to see how this integration affects sales. In theory, it is now much easier to purchase a Glif, so hopefully sales will trend upward, even as traffic to our site moves downward. We are also offering free shipping on the Glif, if purchased with Apple Pay; to grease the wheels, as it were. If you want to check out the redesigned ad with Apple Pay integration, simply tap the S/N logo on the home screen of Slow Fast Slow. If you are on a device that doesn’t support Apple Pay, the buy button is replaced with a button to studioneat.com.

Slow Fast Slow is an excellent app for slow-motion videos and I’m looking forward to playing with the new version (especially now that I have a new friend who will soon want to run and jump daily). I think it’s clever that Studio Neat is leveraging software to sell hardware and the experience of buying with Apple Pay in-app is intuitive and fast. I hope the experiment goes well.