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Apple Is Not Here To Entertain You

Jason Snell offers a great take on the tech press’ obsession with an Apple iWatch:

So in the end, why do we want Apple to make an iWatch? Because it’s fun to see new products from Apple. Because we want to try one out and see if we like it. Because we like to buy new gadgets. Because we want to complain about how Apple got it wrong. Or because we’re residents of the financial sector and see everything in the context of growth, like a predator that can’t see the prey standing still right in front of it.