We’ve seen so many magazines trying to port the experience of “the real thing” to the iPad. And from the videos we’ve seen, most of them have miserably failed: they either tried to overload the experience with tons of advertising, or they simply thought it would be a good idea to put 5 videos and 10 audio tracks in every virtual page. As always, those who find a good compromise win, and AutoWeek is an excellent example.
The AutoWeel iPad app looks great, and there’s no doubt about it. Just take a look at the preview video after the break to get the hang of it. Thing is, from an editorial standpoint this application makes a lot of sense. It’s a rich experience, with pages and pictures, videos and interactive advertisement. You can interact with, say, the Opel brand and see the nearest reseller to give a test drive to a specific model. All with embedded ads and maps. It’s gorgeous, it’s fluid and it could be a terrific revenue model for publishers and advertisers.
Of course there’s some iPad-specific goodness like thumbnails, page effects and scrubbers, but I think the point is that AutoWeek showed us the way magazines should be ported to the iPad. Like I said, check out the video after the jump.
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