Google Launches “Hangouts” Messaging Service for iOS, Android, and Web
#MacStoriesDeals – Tuesday
Pixelmator 2.2 Blueberry
iOS 7 Wishes
Today Weather Gets Dark Sky Alerts, Forecast.io Support
Alberto Garcia Hierro is the indie developer behind one of my most used iOS apps: Meme Generator. With a simple interface that collects popular memes from around the Internet, I use Meme Generator whenever I need to make a nerdy joke on Twitter. Sometimes, people like those jokes.
Alberto’s latest app is a free utility for Mac called Subtitles that, as the name suggests, fetches subtitles for movies and TV shows. As Alberto states on Reddit, Apple didn’t accept the app on the Mac App Store, so he released it for free on his website.
Using a clapperboard-like interface, Subtitles lets you drop movie files (of any format) into the Files area; after that, the app will query the OpenSubtitles database, and display a checkmark if a matching subtitle has been found. By default, Subtitles will download .srt subtitle files in the same directory of the video file you’ve given the app, and there is a preference to disable overwriting of subtitle files. Also in the Preferences, Subtitles lets you pick a secondary language, so that if no subtitles are found with the primary one, the app will automatically fall back to your second choice.
In my tests, Subtitles correctly fetched subtitles both in Italian and English. While you could achieve the same functionality simply by browsing the OpenSubtitles website, Subtitles for Mac can accept files from the Finder, it’s free, and it’s worth checking out.
Required Reading On App Store Pricing For Developers
The development of an app no doubt involves many tough decisions and trade-offs that you have to make, and one of the biggest will be at what price to sell your app for. To help clarify the important lessons and issues to consider when pricing an app, Michael Jurewitz has posted a five-part series based on his Çingleton and NSConference talks on ‘Understanding App Store Pricing’.
I’ve included below a brief summary of each article by Michael, but it’s really no substitution for reading the entire series yourself. It’s well written and although at times it covers some moderately complex microeconomic theories, it is broken down in easy to understand language with helpful diagrams and practical examples.
- Part 1: Michael delves into the common fear of “falling prices” and examines what the prices actually are for those in the Top Paid and Top Grossing lists. An important discovery is that those apps on the Mac App Store’s Top Grossing list are on average nearly 300% more expensive than those on the Top Paid list.
- Part 2: Michael further analyses the Top Grossing list to see if there are any characteristics to the make up of that list that distinguishes it from the Top Paid list.
- Part 3: Expanding upon the discoveries in part two, Michael gives an introductory explanation of demand elasticity and why it is incredibly important to understand when trying to maximise revenue.
- Part 4: Michael discusses some factors that can affect the elasticity of demand and warns those who want to develop a commodity app.
- Part 5: Applying all the lessons and discoveries made in the previous four parts, Michael goes on to discuss how Black Pixel priced Kaleidoscope 2 (our review) and then analysed how it performed in real life.