Apple tonight debuted three new ads for the Apple Watch, each featuring the new tagline of 'Apps at a tap'. Unlike Apple's most recent Apple Watch ads from earlier this month which showed the Apple Watch in use by people in real world situations, today's ads (which are brief 15 second clips) simply feature quick demos of various Apple Watch apps.
The three ads each have a different theme, with one focused on travel apps, another on fitness apps and a third on music apps. Some of the apps featured include Uber, Expedia, WaterMinder, Shazam and StubHub.
You can view the new ads below the break or on YouTube: Travel Apps, Fitness Apps, Music Apps.
I watch a lot of TV – almost certainly too much TV. Years ago I used to keep track of the TV shows I watched mentally and through a TV guide from the Saturday newspaper. But as I started to watch more TV it became harder to keep track of when shows air. Fortunately, I started to use iPhone TV tracker apps, which make it effortless to keep track of your favorite TV shows. I’ve probably used 4 or 5 different apps for a solid period of time, and this February I switched to what I think is the latest and greatest TV tracker app: iShows 2, which officially launches today in the App Store.
I had briefly used the original iShows app, but I never permanently switched to it. Whilst the design was quite good, it had this very odd layout that left a gap on the side of the screen which (as petty as it sounds) I couldn’t get over. Somewhat embarrassingly the other issue I encountered was that I never discovered some of the gestures, without which the app was a lot harder to use. Some of those gestures persist in iShows 2, and I’ll discuss them shortly.
Prior to switching to iShows 2 whilst it was in beta, I had been using iTV Shows for around a year. It never looked quite as good as iShows or TeeVee 3 (another popular and very pretty app), but I preferred the way iTV Shows worked. I’m still a fan of iTV Shows, but I’ve been convinced (after months of use) that iShows 2 is the better option for me.
When I think about what makes a great app, I don't think it needs to be packed full of every imaginable feature. It doesn't need to be as precisely and extensively engineered as Editorial or Tweetbot. A great app can just as easily be an app like Pedometer++ or Blink, apps which enable users to accomplish a specific task in a way that is delightful and useful. Which brings me to Gestimer, a Mac App that launched in late June.
Within the last 12 hours Apple has modified the App Store to prevent users running "prerelease" software from leaving app reviews on the App Store. Now when a user running a beta version of iOS 9 tries to leave an app review, they will get the following error message:
This feature isn't available.
You can't write reviews while using a pre-release version of iOS.
However it appears that the change only applies to iOS 9, because users running OS X El Capitan can still post reviews on the Mac App Store.
The change should help end the annual frustration experienced by app developers when users running beta versions of iOS discovered a third party app wasn't compatible with the beta software and then left a 1-star rating on the App Store. Poor reviews on the App Store can hurt sales, and developers often can't do anything to fix the problem because they can't submit software built for the new versions of iOS whilst it remains in beta, and the bug could be one for Apple to fix, not the developer.
As Federico wrote earlier this month:
In this day and age of high competition and over 1.5 million apps available, having negative reviews displayed on the app's product page is a problem for developers. But it gets worse when those negative reviews cite problems that developers can't fix yet. At that point, developers feel that it's not fair to receive a negative review for something that's completely out of their control. And when the livelihood of independent app markers is at stake, it's hard to argue aganst their sentiment of frustration and disappointment. There's nothing they can do to fix their app issues on betas of iOS and OS X and they can't respond directly to reviews on the App Store – and yet they're taking all the blame. This, every year, repeatedly for every beta of iOS and OS X, and it's possibly becoming more of a problem now that Apple has two public betas.
The problem of permitting app reviews from users on beta software was always a problem, but it risked being a much bigger issue this year because it is the first year that Apple has begun offering public betas of a major iOS release.
Apple's third advert featuring the new "If it's not an iPhone, it's not an iPhone" tagline was today posted online. The new advert, "Amazing Apps", focuses on highlighting the huge amount of apps ("over one and a half million") available on the App Store, and the notion that apps on the iPhone are "hand-picked" and "awe-inspiring".
This is an iPhone, and it comes with something amazing. An App Store with over one and a half million of the best apps available. That's over one and a half million, hand-picked, awe-inspiring, just plain surprising, who knew a phone could do that, apps. If it's not an iPhone, it's not an iPhone.
You can watch the new advert below the break, or on YouTube.
Apple this morning released an updated slate of iPods, featuring a big update to the internals of the iPod touch and updated colors for the entire line of iPods. The new iPods are available for purchase now on the Apple Online Store and Apple Retail Stores.
"iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod and iOS Product Marketing. “With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.”
The iPod touch can now be purchased in space gray, silver, gold, pink, blue, and red. The same new colors are available for the iPod nano and shuffle, also updated today with new colors but without changes in price or tech specs.
The new iPod touch now has an 8 megapixel rear camera, a big increase from the previous 5 megapixel camera. The internals have also been brought up to date with a 64-bit A8 processor and an M8 Motion chip to track steps and elevation. The iPod touch still starts at $199 for a 16 GB device, with the 32 GB model available at $249 and $299 for 64 GB, but there's also a new 128 GB model for $399. Today's update to the iPod touch is the first since Apple released the fifth generation iPod touch in October 2012.
Aside from the new colors, the iPod nano and iPod shuffle remain the same feature-wise, including the pre-iOS 7 style icons on the iPod nano. The iPod nano costs $149 and the iPod shuffle costs $49.
Update: Apple Pay is now available. But in a last minute change, Apple has removed HSBC and First Direct from its list of participating banks and they are now listed as "coming soon". We captured this image less than 24 hours ago which showed both these financial institutions as participating banks. One of our readers, Mitch got in contact with HSBC and they told him that support had been delayed by 2 weeks due to "some issues". We understand that HSBC and First Direct will support Apple Pay on July 24. One other minor change is that MBNA, which was previously listed as "coming soon" is now listed as a participating bank.
After weeks of speculation, The Telegraph reports that Apple Pay will be available today in the UK. The UK is the second country to support Apple Pay, following the initial launch in the United States in late October 2014. Earlier today, several users on Twitter began noticing Apple Pay setup screens on their iPhones, suggesting that Apple was getting ready to roll out the service.
The Telegraph quoted VP of Apple Pay Jennifer Bailey:
“In America we’re not as advanced in using contactless as the UK, we’re only transitioning to chip and pin now,” she said. “Today there’s virtually no contactless from a card perspective - Apple Pay is the first contactless for the most part.”
Jony Ive's promotion to Chief Design Officer at Apple, first announced in a profile of Ive by Stephen Fry in late May, came into effect yesterday. Alongside Ive's promotion, and also telegraphed in Stephen Fry's article, Alan Dye and Richard Howarth also assumed their respective new roles yesterday as Vice President of User Interface Design and Vice President of Industrial Design.
All three promotions were made official yesterday with an update to Apple's Leadership page. You can read the updated profile pages for Jony Ive, Alan Dye and Richard Howarth.
In Stephen Fry's article from May, he asked Ive why he gave up control to Dye and Howarth:
When I catch up with Ive alone, I ask him why he has seemingly relinquished the two departments that had been so successfully under his control. “Well, I’m still in charge of both,” he says, “I am called Chief Design Officer. Having Alan and Richard in place frees me up from some of the administrative and management work which isn’t … which isn’t …”
“Which isn’t what you were put on this planet to do?”
“Exactly. Those two are as good as it gets. Richard was lead on the iPhone from the start. He saw it all the way through from prototypes to the first model we released. Alan has a genius for human interface design. So much of the Apple Watch’s operating system came from him. With those two in place I can …”
The US Court of Appeals for the Second Circuit today upheld 2-1 the 2013 verdict that found Apple and major publishing companies conspired to fix e-book prices.
As noted by Fortune, Apple's argument that the Department of Justice was misguided to target Apple when Amazon was dominant didn't convince the majority:
That argument, however, appears to have carried little sway with Judge Livingston who argued that Apple and the publishers could not rationalize their behavior on the grounds they were challenging Amazon:
“Plainly, competition is not served by permitting a market entrant to eliminate price competition as a condition of entry, and it is cold comfort to consumers that they gained a new ebook retailer at the expense of passing control over all ebook prices to a cartel of book publishers,” Livingston wrote.
There's no doubt that this is a complicated issue, fraught with many valid but opposing arguments. Ultimately though, I can't help but agree with the end result and this section was particularly persuasive to me, from page 98 of Judge Livingston's judgement (courtesy of The Wall Street Journal):
Because of the long‐term threat to competition, the Sherman Act does not authorize horizontal price conspiracies as a form of marketplace vigilantism to eliminate perceived “ruinous competition” or other “competitive evils.” Indeed, the attempt to justify a conspiracy to raise prices “on the basis of the potential threat that competition poses . . . is nothing less than a frontal assault on the basic policy of the Sherman Act.” And it is particularly ironic that the “terms” that Apple was able to insist upon by organizing a cartel of Publisher Defendants to move against Amazon — namely, the elimination of retail price competition — accomplished the precise opposite of what new entrants to concentrated markets are ordinarily supposed to provide. In short, Apple and the dissent err first in equating a symptom (a single‐retailer market) with a disease (a lack of competition), and then err again by prescribing the disease itself as the cure.
Apple could still appeal the decision to the Supreme Court, but it is not a certainty that the Supreme Court would agree to hear the case. In response to today's ruling an Apple spokesperson issued this statement to Fortune:
“Apple did not conspire to fix ebook pricing and this ruling does nothing to change the facts. We are disappointed the Court does not recognize the innovation and choice the iBooks Store brought for consumers. While we want to put this behind us, the case is about principles and values. We know we did nothing wrong back in 2010 and are assessing next steps.”